Gen Z poses a huge challenge for companies and brands. Aimed at Generation Z communication must have a different approach from the traditional way of communicating. This is why it is important to know the target, to interpret its tastes and needs as best as possible and to be able to listen to it.
Generation Z Analysis: Desires and Values
“Getting To Know Gen Z” is the “digest” by We Are Social that has explored and commented on the main trends that emerged during the event, relating to Generation Z And communication effective to hit and conquer this target. A first aspect that emerges from theanalyses from the Generation Z is that the kids who are part of it, born from 1994 onwards, conceive different versions of themselves and different behaviors depending on the situation. Just as a teenager talks about himself differently depending on the social network used – be it Facebook, Instagram, Snapchat or TikTok – brands can do the same. Generation Z is spontaneous and wants to present itself to others as it really is, without filters and without taboos. According to the We Are Social survey, 67% of young people say that a person is “cool” only if they are faithful to their values. From a company or a brand the same search for authenticity is expected.
Top Gen Z Trends
Zedders are digital natives who came into the world and grew up in a context characterized by economic crisis, precarious employment, terrorism and, more recently, pandemic. They are the first to have grown up with full access to the Internet and technologies, a factor that affects the relationship between Generation Z and communication by the same companies. Gen Z turns out to be the loneliest generation in the world. According to a Loneliness Scale developed by UCLA, which takes into account social isolation and the sense of loneliness perceived by individuals, this target is the one that records the worst result (48.3 points). At the same time, today's kids feel the need and support of the local community is very important, wanting to be involved in its initiatives, both digital and physical. Others Generation Z trends? They are interested in social causes and volunteering, they increasingly love entertainment platforms, but also interactive gaming and audio content as well as visual content. Universitybox is a student marketing agency specializing in the university target for over 16 years. Contact her.