Zedders, young people under 25, will represent 10% to 15% of the luxury sector by 2025. Together with Millennials, born between 1981 and 1996, they will form a hard core of consumers who will have an impact on the global market for 60%. Generation Z and communication: what are today's young people attracted to? Surely, even for "deluxe" purchases they are focused on travel, personal comfort and tools suitable for specific activities.
Brands and Gen Z: Attention to the Environment and Animals
Green and sustainable practices such as mixing and recycling, in the name of zero waste, are very attractive to the under 25s target when it comes to Generation Z and communication. It is no coincidence that in recent years, parallel markets for resale and rental activities have increasingly spread, even for high-end clothing, in view of a specific occasion. When we talk about brand And Gen Z brands and companies must consider that these new consumers will reward commercial entities that reflect their values related toattention to the environment, ethical production, inclusiveness and the fight against discrimination. Equally important to them is the well-being and protection of animals. Do you want to address an audience of under 25s, including university students? It helps you University box, a student agency specialized in university marketing for over 16 years.
Generation Z and Clothing: Online Shopping
Gen Z is the first fully digital generation. Over 70% of luxury consumers use Instagram every day (versus an average of 37%). When it comes to a topic like Generation Z And communication On the part of companies, the majority prefer the online shopping according to a November 2019 study conducted by Facebook and Instagram in France, Italy, the United Kingdom, the United States, Hong Kong and Japan. For the Generation Z clothing luxury, with related accessories, must include concepts and styles such as casual or street wear. Just think of items that were once unthinkable such as designer sneakers, like those produced by Dior in collaboration with basketball champion Michael Jordan. The role of the designer of the big fashion houses has also changed, today more than ever considered an “aggregator of ideas”. Do you have collections of high-end clothing and accessories and want to promote them to university students and other under-25s? Contact University box.