In the social, cultural and economic scenario outlined by the pandemic, the relationship between Generation Z and Covid 19 and the dynamics created by the lockdown have been a subject of reflection for many companies and numerous brands.
Virus vs Generation Z: The Reaction of the Youngest
As it has emerged from some market surveys and observers, at least 80% of the young people aged 25 and under felt called to occupy a leading role. This is both for the challenge between Generation Z and covid 19 both for the reconstruction after the health emergency. Some examples? For the post lockdown beyond 40% he said he will go for an aperitif with friends. In the fight between Virus vs Generation Z, more than half of the “Zedders” intend to return to shopping in physical stores. Only a tenth of them find home delivery services convenient and plan to continue using them even after this. The majority want to return to participating in live events, as soon as possible and with all the necessary hygiene and health measures. How can these elements be exploited from the point of view of corporate communication and marketing? How should some strategies be redefined? Can you teach it? Universitybox Agency, specializing in student marketing for Millennials and Gen Z kids.
Brands and Coronavirus: What Young People Under 25 Want
During the pandemic, over 80% of consumers expressed their preference for those companies and brands that, by communicating their products and services, showed that they were not ignoring the emergency. The same was also found in the relationship between Generation Z and Covid 19? For the population group between 13 and 24 years old, the element considered discriminating in the choice of a purchase was, above all, the ethics of the producers: many young people continued to "reward" companies considered ethical, authentic and faithful to their values. Therefore, as regards the relationship between brands and Coronavirus, Gen Z members have remained tied to those entities that, even during the global crisis, have shown the ability to adapt their mission to the context, offering participation and commitment to the emergency. In which sectors do these young people spend the most and what type of content and services do they desire the most? Contact University box.