Happy, not spendthrifts, attached to the family, with the dream of a stable job. Here are some of the main ones characteristics of Generation Z in Italy, which includes young people under 25, the first "not to have direct memory of the twentieth century", as they have been rightly defined. A segment of the population that reserves many surprises in comparison with the values and habits of previous generations.
Gen Z and Social Media: What Centennials Want
There Gen Z represents over 10% of the Italian population. The older ones are now entering the world of work or are finishing their studies. Generation Z and related characteristics: what do young people dream of for their professional future? The identikit that a research by BNP Paribas Cardif, conducted by the Institute AstraResearch, highlights individuals who are “down to earth”, even when it comes to the world of work. They are driven by high ambitions, but they are equally pragmatic. According to recent studies conducted in America, the 40% of those belonging to this target want to be entrepreneurs at all costs. Their cultural and social revolution obviously passes through the Internet. The link between Gen Z and Social Media, also in view of opportunities for themselves and their peers. Consider, for example, a financing system for artists and creatives such as Patreon or to donations that are made on Twitch or even on crowdfunding platforms. Do you manage a company or a brand and want to professionally involve Centennials? Trust the student agency University Box, specialized in student marketing for almost twenty years.
Generation Z and social networks:
In a world in continuous and unstoppable transformation, facing a pandemic, together with new challenges and global crises and collective uncertainty, among the characteristics of Generation Z there is the desire to rediscover authentic, universal and timeless values, such as family, friendships, respect for the environment, inclusion, diversity. They work hard, but require the right recognition and are willing to give more flexibility than Millennials and Boomers for the benefit of the private individual. The one between Generation Z and social networks it is an inseparable bond. Smartphones are the real device of this generation, always connected for work and leisure, (93%), immediately after there is the laptop (75%). Video game consoles are preferred to tablets and desktops. The smartwatch is chosen by only one in five under-25s, especially males. The most used apps? Those used to watch videos and listen to music, but also to make online purchases. How can you use these tools to attract Gen Z to your company? Contact us UniversityBox.