Home isolation due to the Coronavirus pandemic has revolutionized people's daily lives. How did you deal with the Generation Z the lockdown, or rather the forced confinement within the home? Having overcome the inevitable disorientation, have young people under 25 seized some of the opportunities of this period? And how have they changed their behavior?
Generation Z: Digital Habits in the Time of Covid-19
Giving up school, the gym, going out with friends, and first loves all of a sudden wasn't easy even for the Zedders, fast, easy and smart. Even for the Generation Z the lockdown has represented weeks of isolation, fear, loneliness. However, since these are children born from 1995 onwards, this is a segment of the population that came into the world and grew up with digital technology, therefore facilitated, from this point of view, during the forced quarantine. Even before the pandemic, the relationship between Generation Z and Digital Habits was well established and, during the global emergency, it has strengthened even more, thanks also to the intensification of the use of online platforms both for social networking and learning in the form of video lessons and webinars. Do you want to know how to launch products or services using the channels most used by this target? Contact the agency specialized in student marketing University box.
Latest Gen Z News: Socializing and Entertainment Online
From a recent research by the creative media agency ZooCom, the 81% of the very young of the Generation Z, in lockdown, felt like the protagonist of a new period of rebirth hoped for by many, once the pandemic was over. Young people aged 25 and under increased the time spent online socializing on the Net, an activity to which they dedicated 2 to 4 hours a day. Furthermore, with regard to the latest Gen Z news, it should also be noted that the Zedders' 75% was trying to calm the anxiety due to the world situation by dedicating themselves to forms of digital entertainment and online events. One of the new ways of enjoying content on the web that is conquering them the most are podcasts, audio stories that can be enjoyed in a relatively short time for young people who always have earphones in their ears. Do you want to know what expectations university students have developed during the lockdown, regarding companies and brands? What are the most effective means and methods to reach them? Contact University box.