What do Post Millennials prefer when it comes to fashion purchases? What kind of relationship is there between Generation Z and Fashion? We are talking about kids born between the mid-90s and the mid-2000s.
Gen Z Fashion Shopping: What Young People Like
The comfort of streetwear, combined with the sophistication of accessible luxury. According to market studies, it seems that the relationship between Generation Z and Fashion develop along similar directions. Sportswear and non-sportswear, mix and match, brands that express authenticity and promote diversity as a value, through ambassadors who reflect it and are its symbol: these are the factors that most influence the Gen Z fashion shopping. Ethics and aesthetics, for today's kids, go hand in hand. Are you interested in communicating some initiative or your reality to this target? Do you want to know what the best marketing levers are for your sector of expertise? Contact us Universitybox Agency, specialized in student marketing for over sixteen years.
Asos and Generation Z: The Relationship with E-Commerce
Most of the purchases, as far as fashion and Generation Z, happens online, through interactive e-commerce platforms. Furthermore, social media are also starting to be used for shopping. Post Millennials are further away from companies and closer to acquaintances and influencers who, rather than recommending products and services, tell and share an experience related to them. University students also buy a lot online in the fashion sector, as demonstrated by the success of fashion e-commerce Asos for Gen Z, not only through a wide and varied showcase of offers, but also and above all through discounts, promotions and ambassadors. Are you interested in reaching Millennials and iGen kids, to make your company or brand known? Do you want to know how their preferences in fashion and other sectors are changing? Contact the student marketing agency Universitybox.