While most consumers still prefer to watch TV and movies at home, gaming is the preferred media and entertainment activity for the Generation ZThis demographic includes those born between 1997 and 2006.
Gen Z and Marketing: Video Games and Other Favorite Activities
For Centennials – another way to identify the kids of the Generation Z – as regards the way of spending free time, watching TV and films at home is in fifth place in the preferences, behind listening to music, surfing the Internet and interacting on social platforms. An aspect that those who deal with marketing for the Gen Z should consider in terms of leisure and entertainment is the appeal of gaming on Zedders aged 25 and under. An appeal that is transversal: video games are liked not only by Gen Z's 87%, but also by the 83% of Millennials and the 79% of Generation X. Video games are played on smartphones, consoles and computers at least once a week, if not every day. Do you represent a brand or a company and want to invest in marketing initiatives using these means? Trust Universitybox agency.
Why are Gen Z so into video games?
According to recent studies, the video games they like it a lot Generation Z, as well as their parents and uncles, since they offer fans a very different type of experience than traditional media and entertainment. They are interactive, offer adrenaline-pumping challenges, and are increasingly social. If current trends continue, video games could draw more audiences away from streaming TV and movie consumption, including kids in Gen Z. The global video game industry is huge: it is worth 162 billion dollars and growing by 10% per year according to estimates. This is why companies and brands should focus on this market to communicate their products and services to Centennials. Contact us Universitybox, with almost twenty years of experience in the student marketing sector for Gen Z.