Generation Z, those born between 1995 and 2010, is the first of the so-called digital natives, or those who, since childhood, have experimented with the Internet and mobile devices in the world around them. But how is the generation doing? Z in the kitchenWhat do you appreciate most when it comes to sitting at the table, at home or at a restaurant?
Gen Z and cooking: how to win over young people at the table
In surveys and market research, Centennials show that they care about food, the valorization of local products and excellence. From this point of view, most of the Z compared to the Kitchen believes that the different food and wine traditions of the Italian regions belong to the cultural heritage of our country and constitute an important economic lever.
For most young people, the Made in Italy brand is synonymous with quality. Almost everyone knows about the Dop and Igp certifications. The needs of Zedders they also extend to the sustainable food and catering. Many Zoomers appreciate traditional taverns and trattorias. In general, they expect small historic establishments, but also large chains, to increasingly commit to educating consumers about healthy eating lifestyles through appropriate culinary offerings. If you want to promote your food and wine offerings, and more, at Zedders, contact student agency University box.
Gen Z and the focus on sustainable food
From fashion to daily practices, Centennials are very sensitive to environmental issues and the theme of sustainability. This also applies to the relationship between Gen Z and cooking.
This is what emerged from a survey conducted by AstraRicerche for McDonald's that analyzed the expectations and behaviors of Generation Z. Young people know much more than their parents and uncles about the concept of ecological transition of the food supply chain and are interested in learning more.
Many of them, then, would be willing to pay more to buy sustainable food, also considered better from a qualitative point of view. They pay attention to the different stages of production and distribution of food products, wanting to avoid waste and expensive and polluting packaging as much as possible. Contact us University box.