According to most sociological studies, those who have reached adulthood in the twenty-first century are identified as Millennials. In today's world there are 1.8 billion Millennials, while there are approximately 2 billion members of the subsequent Generation Z.
Millennial: meaning and habits
The first time the term appeared Millennials It was probably in 1991, when two authors, Neil Howe and William Strauss, published the book Generations: The History of America's Future, 1584 to 2069. In the book, the two authors identified Millennials as those born between 1982 and 2004. But what is the meaning Of Millennials? There could be many answers. In fact, the phenomenon has many facets. Generally speaking, the expression refers to the so-called three Cs generation, that is, those born between the early 1980s and the early 2000s, who appear hyper-connected (connected), confident in themselves and eager to emerge (confident), open to change (open to change). Do you want to rely on an agency specialized in this target? Discover the services provided by University box.
Post Millennials: differences with Millennials
The generation after the Millennials is the so-called Generation X, and includes those born from 1997 to today, therefore children and teenagers up to approximately 23 years of age. What differences do the Post Millennials from the slightly older Millennials? According to some university research, the former would have fewer and fewer barriers between real and virtual, with a preference for social media such as Tik Tok, Instagram and WhatsApp. Compared to Millennials, Generation Z would also show a greater propensity to study, more fluidity in sexual orientation, greater civil and environmental awareness. Are you interested in developing marketing and communication initiatives suited to these consumer groups? Contact who knows both well: Universitybox, an agency specialized in student marketing.