They are also called “Centennials” or, more recently, “Digitarians”. But they are better known as the boys of the Generation Z, that is, those born between 1995 and 2010, after the Millennials.
Generation Z in Italy: characteristics
So we are talking about current adolescents and post-adolescents. Generation Z is the first generation that is always connected, born and raised with touch devices. Recent market research has shown that the “Zedders” are definitely careful to be informed, not only about the topics they prefer, but also about the economy. To always be “on the ball” in terms of news, the kids of Generation Z in Italy use online and offline channels. However, for them, the most relevant sources are family members, journalists and industry experts, the so-called consultants. They also follow influencers, but they consider them less reliable reference figures than the former and listen to them less for news and current affairs. Do you want to know how to convey information and make it effective for this target? Contact Universitybox Agency, specialized in student marketing for almost twenty years.
The main habits of GenZ
How do young people present themselves? Generation Z? They are young people ready to commit themselves concretely to environmental and social causes. Come on Generation Z data emerged from a recent survey Italian adolescents and pre-adolescents have a green approach and sustainable: they are used to sorting waste, recycling as much as possible, avoiding household waste in terms of electricity and water consumption (most of them use a water bottle and at least a quarter drink running tap water to reduce plastic). They appreciate honesty, transparency, consistency of attitudes and the ability to question oneself in the face of mistakes. They expect the same from companies and brands, rewarding those that show they are aligned with these values. Do you want to promote your products and services to GenZ? Contact us Unibox.