Despite Instagram having a very high market share within the social sector, only challenged by TikTok for the Zoomers and Facebook, for Boomers, in recent months a brand new social network for young people has become very popular, which aims to completely overturn the concept of social networks: Be Real.
Be Real, what is it about?
Be Real is a platform of Social Networking born in 2020 from an idea of Alexis Barreyat and Kévin Perreauda. Having gained a foothold mainly within American Colleges, it has also arrived in Italy with the same power. It is defined as the Anti-Instagram social, let's understand why together.
It differs from the main social alternatives like Instagram and TikTok because the underlying idea is that there should be a moment dedicated to social media during the day, so you don't risk wasting a lot of time watching reels, stories or posting them.
And that's exactly how Be Real works: once you've downloaded the application and created your account, you won't have to do anything, you'll just have to wait for the app to be sent to you. sent a notification. This notification, which will arrive to you every day, is to let you know that you have available 2 minutes of time to take a photo and publish it. After that you will not be able to do it again. In addition, the photo will remain online for 21 hours, during which all your friends and acquaintances will be able to react and comment. After this time the image will be deleted and you can post another one.
Young people and social networks, why is Be Real so successful?
This social network has become so popular among the Gen Z youth because one of the ideas that underpins everything is spontaneity and naturalness. To do this, in fact, the platform does not allow you to use filters that modify the photo and does not allow you to put the much-loved like. Going against the current, Be Real intercepted the needs and desires of all those young people who did not want to give up social media but who no longer found themselves within the fiction characteristic of other platforms.
Finally, this Disruptive wave was what drove the students crazy. The idea of fighting the big platforms and researching naturalness and truth has intrigued and enthralled millions of young people who have already downloaded the application in Italy too. The company has also already collected a funding round which stands at around 30 million euros. Not bad for an app that aims to be used as little as possible….
If you have any other questions about Be Real, about new social networks or about new communication strategies towards a target belonging to generation Z, Contact us!