During the period of lockdown and forced home confinement, in the Coronavirus pandemic, the world, with its rhythms and habits, has changed radically. One of the main ways to fill the time at home has been watch tv series in streaming, a phenomenon that has increasingly affected young people among Millennials and Generation Z.
TV Series and Coronavirus: What is Binge Watching?
During the mandatory quarantine period for Covid-19, the time spent on technological devices and online has increased exponentially. Young people, in particular, have divided themselves between video lessons, webinars, exams and even online graduation sessions, chats and videochats and activities such as watch tv series in streamingBinge watching, a practice of consuming streaming content that consists of watching several episodes of a television series consecutively, without interruptions, has intensified, even among adults. TV Series and Coronavirus: What were the most popular titles on digital platforms? Stranger Things, Thirteen Reasons Why, Sex Education, Your Lie in April and Teen Wolf are at the top of the charts for Millennials and Generation Z. Are you thinking about promotional and communication initiatives aimed at these targets? University box is an agency specialized in student marketing for over 16 years.
Watching Series on Chili and Other Platforms: Why It's So Popular
According to a recent study, within the next two years, thanks to the surge recorded during the lockdown, watch tv series in streaming and other online videos will impact global traffic for the 80%. The forced quarantine was a parenthesis that has revolutionized the entire world, from school to work, to entertainment, in every sector and aspect. Its consequences are not temporary. Watch series on Chili and on other digital platforms has been a favorite pastime for young people, and not only, because it has allowed them to become passionate about compelling stories, to become fond of characters, to develop curiosity and empathy at a time when collective fear and anxiety were rampant. The phenomenon is destined to strengthen and expand more and more in the future. How can you use it to the advantage of your company or brand? Are you aiming to reach Millennials and Generation Z kids? Contact University box.