Brands and companies are very interested in the generation born between 1997 and 2012. These are highly educated and technologically savvy children, teenagers and young adults. They are the first in these fields compared to previous generations. Trends and Generation Z: What do under 25s like most, even when it comes to making purchases and defining consumer habits?
Generation Z Analysis: Spending and Food
Zedders represent the first generation of those who are born and raised with the possibility of having all the information and resources just a click away. When it comes to trends and Generation Z It is clear that technology has an influence on this target with its dynamics and the content it offers every second. It is estimated that Centennials spend at least five hours a day using their smartphones. According to aGeneration Z analysis, families with children under 25 spend $760 on food each month, with $72% of that going to groceries, with a focus on healthy and organic foods, and the other $28% being spent on eating out. With a 54% higher probability than their predecessors, teenagers and young adults will purchase an item or experience based on the recommendations of an influencer, even when it comes to cooking. How should a brand take this scenario into account? Do you want to better communicate and promote your services and products to this target audience? Contact the student agency University box.
Environmental sustainability and young people
Topics such as health and ecology are included in the trend from the Generation Z most debated and those that attract the most children and adolescents, even when it comes to rewarding a brand or a company compared to other competitors on the market. The Zedders They are also known, not by chance, as the “Greta Generation”, after Greta Thunberg, the Swedish teenage activist who raises awareness among institutions and public opinion on the environment. Environmental sustainability and young people is an important combination for various product sectors: Centennials, more than their parents and uncles, are willing to pay a premium for brands that show ecological sensitivity with respect to production processes and business models. For them, a clean and green world is a world where they can live in a healthier way with their body and mind. Are you orienting your commercial offer in that direction? Do you want to be eco-friendly, also to have greater appeal among students and university students? Contact University box.