Realistic, pragmatic and analytical. This is how the kids born and raised around the new millennium appear. Generation Z values They are all about online sharing and melting pot, but, at the same time, also about affirming one's personality.
Generation Z: Centennials Trends
Centennials have been called the most diverse generation in history. What do they believe in? In a survey of Generation Z and Values related, the “New York Times” asked kids born after 1996 to say what makes them different from their friends and to describe their identity. The results are portraits of girls and boys who have dreams and ambitions, but also many insecurities. What are the main Generation Z trends? The "Zedders”, as they are called, want to change the future. Sometimes they get discouraged and think they are not capable of doing it. They are inclusive, but at the same time, they care a lot about affirming their identity. Are you a company or a brand and are you looking for the right way to address this target? Universitybox Agency is the agency specialized in student marketing, with a focus especially on university students.
Generation Z: Characteristics and Aspirations
Accustomed to living in a much more varied and complex society than that of their predecessors, the children of Generation Z and their values reflect the world in which they were formed. According to a study by the McKinsey research institute, what guides them in their choices and consumer habits is the search for authenticity. For the “Zedders” individual expression is important, as is the absence of labels. They are used to relating in an analytical and pragmatic way, ready to mobilize for various causes, from environmentalism to the fight against prejudice and discrimination. As for the Generation Z and the trend in their behaviors, young people under 30 tend to feel part of more virtual communities based on passions and interests, not on factors such as social and economic background and cultural education. How does all this translate into lifestyles and their relationship with brands? What are the sectors where they make the most purchases? What do they expect from products and services? Contact the specialized agency Universitybox.