Couponing, or promotional marketing based on coupon, is one of the trends that has been gaining popularity in recent years, thanks to the spread of the web, the virality of social media and the economic crisis, which was dealt the final blow by the Covid-19 pandemic.
The discount code as a promotional vehicle
According to the results of recent market research, in times of crisis Italians greatly appreciate discounts and promotions. This is well demonstrated by the success of coupon, especially aimed at the university target. This is a useful marketing tool to encourage the purchase of desired products and services while spending less than a traditional method. These initiatives are often available in the form of vouchers to be printed and delivered to the "physical" point of sale or as discount code to be entered at the time of purchase in an online store or on a digital platform. An example is University Box, accessible only to university students with the possibility of downloading, using or sharing coupons with offers dedicated to the target.
Coupon vouchers: how they work
The winning principle behind the widespread phenomenon of coupon is that, so to speak, what the union does the discount for. The advantageous offers on products and services are valid if a minimum number of requests is reached, otherwise they fall through. This is why vouchers allow you to buy something at controlled and economic prices for many. Even the companies that offer the good coupons have advantages related to “conversion”, that is, the online process that leads to a result related to sales. UniversityBox, specialized for 16 years in university marketing, has long since adopted this promotional vehicle with success. Based on active collaborations with certain brands, the platform provides its members – a total of 250 thousand young people between Millennials and Generation Z – exclusive codes to use on the online stores of partner brands. For more information Contact UniversityBox.