More and more, while surfing the web between websites and social profiles, you will have come across some figures of digital ambassador. What does the role consist of? It is fundamental for brands and companies, because it allows them to have an opening to the outside, actively promoting products and services online to users-consumers, creating new ones and retaining those already acquired.
Brand ambassador: who they are, what they do
What does the task of digital ambassador? Whoever is hired is more than a simple and classic testimonial of a brand or a company. It is a brand ambassador capable of telling the values of a brand or a company, the products and services offered, but, at the same time, must also be able to develop effective storytelling with respect to the organization in its daily life and the events it proposes. Its task consists in increasing and strengthening the visibility of the brand and its reputation. Are you interested in starting digital communication initiatives that include the presence of an ambassador at university students? University Box is the student agency specialized in this kind of activity too activity aimed at Millennials and Generation Z kids.
Influencers and digital ambassadors: why it is important
The digital ambassador It can be a company employee or an external person. In any case, it is the company that chooses the person to carry out such a strategic task. It is also possible to assign a blogger or a influencers, already established on the Internet and at the head of an online community, to whom he can talk about your brand or company in an authentic and real way on his social channels. What is fundamental is his ability to influence his audience, to create a virtuous word of mouth that significantly affects the visibility and brand reputation you want to push. Are you aiming at a university target and don't know what criteria to use to choose a valid student ambassador? Contact the agency specialized in student marketing University Box.