An unconventional form of marketing that uses low-cost, physical and digital tools to optimize results. This is how it can be defined guerilla marketing, a mix of unconventional, high-impact communication methods to help brands and companies achieve traditional goals.
Guerrilla Marketing in Italy: The Case of UniversityBox and Vueling
A recent, successful case history in the field of guerilla marketing? This is the one implemented by the student agency UniversityBox for the airline Vueling in May 2019. To promote the brand and the different destinations of the airline through actions of guerrilla marketing in Italy, 60x160 totems were positioned in the areas with the highest attendance and passage of university students, such as study rooms, corridors, refreshment areas, residences, of the main Roman universities (Roma 3, Tor Vergata, Sapienza). Already in 2014 the student agency had arranged street guerrilla actions for the brand in many Italian cities: an innovative case history, proving that UniversityBox is the right agency to intercept the target of university students, among others Millennials And Generation Z.
More examples of successful guerrilla marketing
Roads, benches, walls, even the human body: these are the main means used in the initiatives of guerilla marketing low cost, but capable of obtaining maximum visibility with minimum investment, and of creating a virtuous and viral word of mouth also online. Others examples of guerrilla marketing winners? To launch the Falling Skies series on Sky, the Fox channel recreated crop circles in the countryside near Guidonia, in Lazio, attracting the attention of ufologists and mystery experts and enthusiasts. For the debut of a new store near the Duomo in Milan, the Europ Assistance company brought a yellow submarine to the surface in one of the busiest streets of the Lombard capital. Do you want to organize guerrilla marketing actions for your campaign and reach the target of university students? Contact the student agency UniversityBox.