Generation Z is the generation of young people born after 1996 and comes after the Millennials. A large portion of the Zedders, between 20 and 24 years old, are struggling with the transition from school to companies. Understanding the dynamics between Generation Z and Work It is also important because these young people will soon represent a quarter of the global workforce.
Generation Z and Work: Which Companies Are Looking for Zedders
From a research carried out by Catalyst on Generation Z and Work It emerges that young people born after 1996 show that they have a positive and inclusive culture of the professional world. In view of entering companies, Zedders tend to prefer companies that consider the reduction of the gender pay gap as a priority issue and that take a position on social and current issues such as climate change. Organizations that will show that they are capable of understanding the Generation Z and Work that these young people expect, what is able to motivate them and the innovation they seek, will potentially be more successful in welcoming, developing and retaining talent and resources. Do you manage a brand and want to promote a product or service to consumers who are finishing their studies and will soon start working? Contact the specialized agency University box.
Generation Z in Italy: Disillusioned and Concrete
The world of the very young, their desires, their hopes, the relationship between Generation Z and Work have been the focus of a detailed investigation, conducted on a national scale, by Umana, with the scientific collaboration of the Youth Observatory of the G. Toniolo Institute of Milan and Valore D. The very close relationship between these kids and new technologies, the digital, social media is an element that distinguishes them. In terms of approach in view of entering a professional context, the Generation Z in Italy she is more disillusioned, but equally determined and more pragmatic and concrete than her uncles and parents. Do you want to know what the key factors are for young people, such as to prefer one company to another in the same sector? What kind of vision do they have regarding what awaits them after their studies? Contact Universitybox Agency, active in student marketing for over 16 years.