The pandemic has had a dramatic impact on almost every aspect of our daily lives. Children born between 1996 and 2010 are feeling the effects more than other generations. The relationship between Gen Z And social media, both for teenagers who have undertaken distance learning and for recent graduates who fall into this group and are looking for their first job.
Generation Z, Characteristics: What They Expect From Brands
In essence, the under 30s are living their years of growth and education in the midst of a pandemic. In the last year, the link between Gen Z and social has become increasingly narrow, to the point that, as some American research has shown, half of the Zedders uses social media as the main source of news compared to the 17% of the elderly. He no longer trusts institutions and multinationals. In general, as regards the Generation Z and its characteristics main, those who are part of this target expect companies and brands to take a position on social and cultural issues. On the other hand, they consider neutrality a failed marketing strategy. Would you like to push your products and services to this segment of consumers and would you like to learn how to communicate with them better? Contact us Universitybox Agency, specialized in student marketing for almost twenty years.
Generation Z and social networks
Despite a mostly negative impact on daily life, the constraints and limitations imposed by the pandemic and the boredom of being stuck at home are a powerful stimulus for innovation and creativity. Companies are looking for new ways to engage young consumers, starting with the relationship between Gen Z and social. Even before Covid, Gen-Z was completely digitalized and hyper-connected. For brands trying to engage Gen-Z, it is necessary to create increasingly innovative experiences that go beyond pure entertainment. Consider the case of Twitch, a video game streaming company that has successfully focused on content diversification. A growing number of companies and influencers are using the platform as an innovative channel to engage and entertain young consumers by merging their world with that of games. Generation Z and social networks: Are you interested in learning more about the relationship between the two areas and understanding how social media can be strategically successful in hitting and conquering Zedders? Contact us University box.