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Nowadays we all practice networking on a daily basis, even if we don't realize it. We are constantly creating of relationships and connections with those around us, more or less solid, more or less long-lasting over time. Networking means building a network of contacts, a network of professional and non-professional relationships, based on a level of reciprocity.
Applying the use of networking especially in the professional field has become extremely necessary: establishing a relationship with people continuous exchange of information and ideas and support each other It is suitable for any field.
It is useful to network as soon as you leave university, by expanding one's circle of acquaintances and participating in events organised by companies or the universities themselves. The subject, in addition to being present at the meeting, must actively participate and try to stand out, his goal is to find new opportunities for his future and the conversation with other participants in the event is already very important.
HOW DO YOU NETWORK IN A COMMUNICATIONS AGENCY?
To network, it must be said that within a communications agency that constantly organizes events, it is essential to have a strong network of relationships external where everything is based on the mutual trust. These people (who for convenience we call promoters), can distribute flyers or samples, be ambassadors, hostesses and stewards or real digital ambassadors if applied in the field of social media.
If networking is essential for a communications agency, an agency without promoters cannot be an agency. The network is the fulcrum and for this reason it must be educated, pampered and, if necessary, reprimanded. Everything must be perfect for a campaign to obtain an excellent result and for the client to be satisfied, but above all to decide to reschedule other future projects. A bit of healthy carrot and stick with people never hurts 🙂
HOW TO ORGANIZE WORK WITH YOUR NETWORK?
The most effective method to weave your network is certainly direct and visual contact with people, but the phone call is also important as a moment of communication, to start studying the subject in question, see how he behaves and how he reacts. Once the resources have been selected and the campaign has started, we believe it is useful to manage people through a pyramid structure, identifying a figure who acts on our behalf and who interfaces directly with the promoters, assisting them and acting as a guide for the entire duration of the project.
And are you ready to create your network?
If you aren't, here are some tips on how to start a conversation: https://www.jobiri.com/trovare-lavoro-con-il-networking-10-modi-per-iniziare-una-conversazione/
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