The expression was coined by sociologist Mark McCrindle to indicate people born after 2010: that is, those of Generation Alpha, which includes those who are now under 10 years old. However, despite their age and personality still under construction, they are already starting to show behaviors and ways of thinking far from those of their parents. A decisive target for corporate marketing.
The Children of Generation Alpha
Continuously stimulated by adults and by the massive media and digital buzz, members of the Generation Alpha, even though they are not even ten years old, actively use digital devices, which they have known since birth, not only for playing, but also for learning and, of course, for socializing. children born from 2011 to today – currently about 5.6 million in Italy – have immediately developed a notable sensitivity to the balance between man and nature. Digital natives have increasingly less rooted, in themselves, than their grandparents and parents, the concept of gender difference, to the benefit of sexual fluidity and inclusion. In the next decade, Alphas will enter the academic world. Do you want to have more information on this segment? Contact a specialized agency such as University Box, expert in marketing and communication activities for university students.
Generation Alpha and Robotics
Born with technology and accustomed to using smartphones and touch screens from the first months of life, Alpha Generation is growing up surrounded by drones, virtual and augmented reality, home automation and other innovative forms of interactive technology. When they become adults, the process of technological integration will have been completed, in step with the complete affirmation of the robotics in human lives: in about 15 years we will live in a world where technology will be totally at our service, simplifying many processes. Today's children are already important family influencers, influencing the family's purchasing decisions. Parents increasingly ask for their opinion. To better understand the relationship between Generation Alpha and Millennials, contact the specialized agency University Box.