Children and teenagers under 20 regularly use the music video social network TikTok, and not just for entertainment. When it comes to the relationship between Generation Z and TikTok It should be noted that the Chinese app is also used to learn from educational tutorials, as emerged from the lockdown experience.
TikTok in Italy
According to ComScore, in July 2020 in Italy TikTok reached eight million visitors, recording a growth of 377% compared to the same month in 2019. The app is used mainly by 18-24 year olds. To understand the relationship between Generation Z and TikTok just think that for young people in this age group this social platform is the most used in our country in terms of average time spent, with an average of 24 minutes per visitor per day. Almost half (48%) of young people have accessed TikTok in Italy during the month of July 2020, while the time spent on the app by this demographic grew by 487%. If you are a brand or a company and you want to reach the Gen Z target, contact the specialized agency University box.
Recipes on TikTok
During the first lockdown, after the outbreak of the pandemic, for Italian kids TikTok has also become a large virtual kitchen. Males and females from 10 to 18 years old have taken it as a reference to prepare the dishes published on this app in their families. What created the connection between Generation Z and TikTok even for cooking, as well as for music videos? Our teenagers have shown that they are tired of cooking challenges on TV talent shows and glossy images on Instagram. recipes on TikTok, from all over the world, are popular because they are prepared with few ingredients, especially with what is already in the fridge or pantry, such as soft bread made only with egg whites, sugar and corn starch, the SpongeBob-inspired crabby patty hamburger or even crazy sweets. Are you interested in making your products and services known, in the culinary field and beyond, to Gen Z kids? Contact University box.