In the traditional world of work, the working day was eight hours long and the working week included 40 hours. With the introduction of smart working, or smart working, increasingly sought after by Millennials and Generation Z, the concepts of space and time applied to the professional sphere have been redefined, between the need for flexibility and the desire for a work-life balance.
The law on smart working
The so-called agile work or smart working It was codified by a legislative text dating back to 2017 and which places emphasis on organizational flexibility. This smart working law, no. 81/2017, also refers to the voluntariness of the parties who sign the individual agreement and to the use of tools that allow remote working (laptops, tablets and smartphones). For Millennials, these are crucial aspects to better reconcile professional needs and those of the family sphere. At the same time, they are functional to the growth of productivity and the increase of their skills, which are increasingly transversal. In short, Millennials are guided by these criteria in the choice of companies with which to collaborate. Do you want to better communicate the uniqueness of your company and the smart working activities that distinguish it? Contact University Box, specialized in employer branding activities.
The Meaning of Smart for Millennials
According to the latest surveys and research in the labor market, Millennials and young people of Generation Z dream of collaborating with the smart working with companies that are transparent first and foremost, with regard to procedures, internal policies, decision-making processes. But the communication aspect also plays an important role, falling within the meaning of smart, linked to concepts of agility and flexibility. Therefore, those companies that use social media such as LinkedIn and Instagram (Millennials) and WhatsApp (Generation Z) for recruiting are particularly appreciated. Discover the digital initiatives developed by University Box for Chili, Tim and those out of home for Telethon on the employer branding front, promoting their available jobs to the university target.