What kind of clothing likes it young of Generation Z? What are the most popular brands for purchases, even online, and what are the main fashion trends for summer 2021 for both women and men?
Young people's favorite clothing brands
The boys under 25 of the Generation Z show that they greatly appreciate the social communication of fashion brands focused on a single item or accessory, new, original and exclusive compared to the proposals already available. In the preferences for theclothing the young they also appreciate low costs and sustainable and ecological choices by companies. As regards the brands loved by young for clothing and accessories, for sweatshirts, T-shirts, jeans and pants the favorites are Levi's and Michael Kors. On the footwear front, Van's, Converse, Nike and All Star are in the lead. Are you interested in promoting your fashion offerings and more to Gen Z? Contact Universitybox, student agency specialized in the target for over sixteen years.
Young Fashion Brands: Mix and Match between Luxury and Fast Fashion
According to a survey carried out by Ifop (The Institut français d'opinion publique), even in the luxury sector there are several clothing brandsor favorites from young of Gen Z, especially Gucci, Louis Vuitton and Supreme. These fashion houses have had the merit of defending their brand identity and their values and of adapting their communication to the Zedders, thus being able to compete with streetwear brands. In terms of young fashion brands under 25s show that they appreciate the mix and match between sportswear and fast fashion and those designed by luxury brands. The most popular collaborations are based precisely on this combination of luxury and streetwear: think, for example, of Adidas and Yeezy by Kanye West or Chanel and Pharrell Williams. To find out more contact us University box.