The 5 Rules for Success with Talents

Globalization is growing and the future is advancing. New challenges and new skills.
Human resources play a central role in the Digital Revolution.

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The 5 Rules for Success with Talents

(cue from HBR CEO NEED TO Pay attention to employer branding)

Globalization is growing and the future is advancing. New challenges and new skills. Human resources play a central role in the Digital Revolution. HR Managers and HR Directors are no longer alone in facing the “war” of Millennials.
Marketing and Communication Manager and also the CEO play a fundamental role in defining and implementing theEmployer's Branding Strategy. United to "face" a difficult opponent: the Generation Y, on which the development of organizations will depend.
How to design, where to start to face this new challenge?

First rule: strategy 
Studies conducted by Universum in the research “2020 Outlook, the Future of Employer Branding” show that 60% of the CEOs interviewed understand and are aware that Employer Branding is their responsibility and 40% of the Marketing Leaders confirms this position.
Employer Branding gains the “board” and becomes an integral part of the strategy.

Second rule: the team 
The CEO is not alone, in this planning HR specialists are called into play, but also Marketing and Communication. Always in the research conducted by Universum, the objectives that drive the strategic planning of Employer Branding are divided as follows:

  • 40% to ensure future hiring in the medium-long term;
  • 31% to build “global reputation”

Here is the need to unite skills to face the world of Millennials.

Third rule: the field 
The scenario has changed a lot since the 90s: social media have brought consumers closer to companies and made them transparent. For this reason, it is important that there is internal and external coherence to the company so as not to lose the Talents acquired to generate the value of organizations.
Millennials are digital natives and have a whole new way of reacting and moving within the job market.

Fourth rule: the game plan 
How many talent initiatives have you done? Yet the game plan has changed!
For example in UniversityBox with the Ambassador project for Microsoft we created a contest that would bring the best students closer to new technologies; with Golden Lady we brought the brand back to the ranks of young people. We have always used our skills in Human Resources Management, Marketing, Communication and Storytelling to create unique and tailor-made projects. These types of initiatives are in line with what is happening overseas. In fact, some studies show that there is “linking happy employees to happy customers” and it will not be surprising that brand strategies for consumers will soon be aligned with those of Employer Branding.

 Fifth rule: the result 
“Enough” to turn Employer Branding into an experience! Where is the best place to experience targeted actions on students who are still studying? Discover the world of UniversityBox.
Enjoyable and funny are the ingredients not to be forgotten for an experience that strikes talents in the value sphere and leaves a memory and this is how you will conquer your “like” from Millennials.

Conclusions

Redesign your Employer's Branding Strategy by following these 5 rules:

  1. Define a medium-long term strategy
  2. Involve Management, Human Resources, Marketing and Communications in the team
  3. Take the field, but choose the Millennials' field
  4. Make your project come true
  5. Give the gift of your brand experience as an Employer

To find out more contact talent@universitybox.com[/vc_column_text][/vc_column][/vc_row]