The results of recent surveys among Millennials and Generation Z kids are clear. Driving and influencing purchasing choices are micro influencer marketing, next to the big influencers like Chiara Ferragni and Fedez or Kim Kardashian and Kanye West. But, net of the most famous with millions of followers, what matters above all is the ability to engage, or involve, their community.
Micro-influencers: who they are and in which sectors they prevail
When companies and brands launch communication campaigns to promote products and services, especially among the consumer group between 18 and 30 years old, it is good that they take this into account. To best position themselves on social media, especially on Facebook, Instagram and Tik Tok, they must focus on micro influencer marketing. A recent analysis by the Buzzoole platform has shown that the sector with the highest engagement rate, i.e. the ratio between the total number of interactions divided by the number of followers, is gaming, where the percentage exceeds 5%. If you want to significantly reach Millennials and Centennials, discovering which are the right micro-influencers to invest in optics omnichannel, contact us University box, an agency specialized in student marketing, with 16 years of experience behind it.
Influencer: Meaning and Importance
Again in the Buzzoole survey, immediately after the gaming market are positioned sports, entertainment, culture and tourism with values just under 4%. While regarding reach engagement, which is obtained by comparing interactions with reach, or the people actually reached by posts, the study highlighted that the best performing sector, with numerous micro-influencers marketing among the already established and other emerging ones, is beauty, with about 30% of interactions compared to the people actually reached. Followed by fashion, travel, lifestyle and environment. But what is the exact meaning Of influencers? Any entity (individual, association, newspaper or other) capable of concretely influencing the purchasing choices of individuals because it is considered competent and/or authoritative in a specific reference field can be considered as such. Do you want to hit the targets of Millennials and Generation Z by capturing their attention and stimulating them to a very specific action? Contact the student agency Universitybox, which has over a thousand active projects, more than 300 thousand enrolled students and 2,000 ambassador.