For brands looking to connect with the Generation Z, it is important to know what they expect and what they want with the reopening of the warm months. What kind of post-vax summer 2021 do the Zedders want to experience? How could they express their needs in terms of expenses and purchases?
Generation X Data: Shortcomings and Desires
After eighteen months of closures and social distancing and a second school year lived remotely, with distance learning, the Generation Z is understandably anxious to get her social life back. A recent survey by the company Unidays It turns out that more than half of them, 52%, are raring to go out with friends. 19% hopes to return to in-person classes soon. The kids are nostalgic for their pre-Covid lives and want to find a sense of normalcy. Come on Generation Z data collected in the last period it appears that clubs and restaurants, food & beverage brands, fashion and accessories, beauty and personal hygiene may see a surge in business. Are you interested in offering your products and services to this segment of consumers? Student agency University box has specialized in the target for almost twenty years.
Gen Z Habits Between Real and Digital
However, another interesting piece of data also emerges from the Unidays survey on Generation Z: 17% of under 25s said they enjoyed the quiet and solitude that the pandemic forced them into. Which presumably means that as far as the Gen Z habits This specific segment tends to use a lot of social as TikTok also as educational tool, as well as entertainment, in addition to taking advantage of services of food delivery and various e-commerce channels. Therefore, companies and brands would do well to take into account not only teenagers who want to spend the summer outdoors as much as possible, but also those who are more introverted and less dynamic, yet equally active consumers and looking for tailor-made purchases and solutions. For further information and useful suggestions, contact us Universitybox Agency.