Millennials and the Generation Z are pushing hard for social change. But Deloitte’s 10th annual survey of them reveals that both sides believe the world has reached a tipping point on issues like racial justice, inequality and the environment.
Generation Z in Italy: Values and Goals
Millennials and the Generation Z are taking action to drive the change they want to see in the world. They are becoming more politically involved, making a conscious effort to ensure they spend their money with companies that reflect their values and push for change on social issues. They believe in their individual power to make a difference, but they also demand that businesses and governments do their part to help build a better future. In our country too, the Generation Z in Italy follows some basic coordinates of British peers regarding gender fluidity, revolutions to be made, changing schools, the possibility of a job for all, the urgency of saving the planet. How should all this be translated into a targeted strategic communication of a company or brand? To reach and conquer the under 25s, contact Universitybox Agency.
Generation Z and Psychology: Brands Rewarded by Young People
As the Deloitte survey shows, many Millennials and young people Generation Z make decisions about their careers and purchases based on their personal values. As consumers, they often end or start relationships based on how companies treat them the environment, protect privacy and take a stand on social and political issues. Crucial for them are the issues of discrimination, starting from ethnic discrimination and in any form it may manifest itself, diversity and ecology. According to what emerges from the psychology from the Generation Z and decisions made by most of the target, under 25s tend to reward companies that promote inclusion and environmental sustainability. Do you want to promote your products and services to Centennials? Contact us University box.