The campaign was structured through the communication of an exclusive promotion with redemption through a dedicated discount code valid for instore and online purchases.
The survey, structured and designed together with the client, investigated the consumption habits – in the beauty sector – of university students, the perception and the relationship with a mid-range brand like Mac.
MAC Cosmetics
Coupons/Digital/Sales
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Universitybox Platform/Dem/Social Post/Survey
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Sales
MAC Cosmetics
Drive to Store – Populate Mac Stores with new target customers Millennials- Gen.Z Sales – Positively impact sell-out Analysis – Understand the target’s beauty habits
Customer
MAC Cosmetics
The realization
