Members of Generation Z find themselves growing up in an unprecedented historical period. Mass media, social media and technology as a whole, climate change and a new sensitivity towards this theme are redefining purchasing behaviors and preferences towards boys brands more coveted and sought after. Brands, in turn, are called upon to rethink product and service offerings and marketing strategies.
Brands for young people, from technology to clothing
YPulse's Gen Z and Brands Report delves into the most important things that brands for boys need to know about their core consumers, from their top drivers like generation to their top brands. As for the industries where Centennials At the top of the list are technology, meaning physical devices, and digital, regarding online purchases and streaming platforms. Brands for young people, loved especially by them, but not only, are in particular Amazon, YouTube, Google, PayPal, Netflix. In clothing, the most popular brand is Nike, which is especially popular for the comfort of the garments offered and for the inclusion conveyed by the company's communication. Do you want to know more about Generation Z and the spending and consumption behavior of young people? It can give you useful support University box, student agency with almost twenty years of experience.
What's trending among Gen Z young people in 2021?
Generation Z currently represents the 40% of global consumers. brands for boys, but in general companies and brands with a cross-target must know the tastes, preferences and expectations of under 25s to best promote products and services to them. What's Trending Among Young People in 2021? TikTok is their favorite social network, where brands have high visibility and where users make a lot of online purchases. If you think about young fashion and a must-have item like jeans, skinny jeans are absolutely banned, while Millennials love them. Instead, Zedders appreciate straight jeans with wide legs, ultra-wide models, straight cuts, which fall straight on the leg but are not as tight as skinny jeans and boot cuts, to be worn with boots. Do you also want to know more about what young people prefer compared to food and other sectors? Contact us University box.