In today's crowded marketplace, in every industry, the brands that customers will become attached to will be those that can differentiate themselves. And they can achieve this through effective initiatives of experiential marketing. 68% of communications leaders say their companies are increasingly battling competitors in the experiences they provide to consumers.
Experiential Marketing Examples: Success Stories
What is the experiential marketing and how is it done? It is a marketing strategy that allows potential buyers to immerse themselves in the world of a product or service offered through an experience, precisely, that involves them deeply and actively, giving them one or more added values.
Furthermore, through unique and memorable experiences, a emotional connection between brands and consumers. The main experiential marketing examples most successful? Years ago Carlsberg installed a billboard in London with a tap through which passers-by could help themselves to a half pint of beer.
Coca-Cola, in Madrid, at Christmas installed two vending machines that, without inserting a payment card, offered 100 euros on the condition that they were used to make someone else happy. Sprite installed giant showers on a beach with its logo, amazing and entertaining thousands of people. If you manage a brand or a company and want to make a communication of this kind on the 18-30 university target, contact University box, specialized in student marketing for almost twenty years.
Experiential marketing: the advantages
There are several reasons why a brand or company might be interested in investing in experiential marketing. Most consumers today are aware and conscious and do not want to be treated as an anonymous number among many others, especially when they buy something based on their uniqueness and individuality.
Customers choose a product not only based on its aesthetic and functional characteristics, but also and above all on how it makes them feel. The activities of experiential marketing allow you to establish positive points of contact with potential buyers and to retain those already captured: the closer these points are, the more powerful and compelling the bond becomes, and the greater the chances that users will share comments, videos and posts on social media, regarding the pleasant experience they have had thanks to a brand. Contact us University box.