MASTERCARD

Out of Home

University Break

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Awareness
MasterCard
Promote the use of the university badge as a contactless rechargeable prepaid card with IBAN, highlighting the various advantages associated with the card to the target audience

Customer

MASTERCARD

The realization

Mastercard's objective is achieved through the distribution of 40x30 placemats in the main refreshment areas, such as canteens and bars, of the University of Milan-Bicocca, intercepting the target during their lunch breaks.