MASTERCARD

Out of Home

University Totem

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Awareness
MasterCard
Promote the use of the university badge as a contactless rechargeable prepaid card with IBAN, highlighting the various advantages associated with the card to the target audience

Customer

MASTERCARD

The realization

Mastercard's objective is achieved through the positioning of 60x160 cardboard totems with pockets located within the areas of greatest attendance and passage of university students of the main Milanese universities.