MASTERCARD

Out of Home

University Network

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Awareness
MasterCard
Promote the use of the university badge as a contactless rechargeable prepaid card with IBAN, highlighting the various advantages associated with the card to the target audience

Customer

MASTERCARD

The realization

Mastercard's objective is achieved through the positioning of 50x70 and 70x100 posters with postcard holders placed within the areas of greatest attendance and passage of university students of the main universities in Milan.