UniversityBox has created a dedicated billboard campaign for the customer MasterCard, exploiting its proprietary circuit within Italian universities.
The initiative involved 6 universities, with the presence of promotional materials in 27 strategic positions, distributed in the points of greatest visibility and student attendance.
Thanks to this targeted strategy, the campaign achieved a Estimated audience of over 100,000 students, amplifying Mastercard's brand awareness in an ideal environment to communicate with Gen Z and the young professionals of tomorrow.
This project highlights the value of the UniversityBox billboard circuit, which ensures targeted and high-impact communication for brands within universities.
