The entire world of school, including compulsory education and high schools, has been shaken up in recent months due to the Covid-19 pandemic and the lockdown. Even the 2020 final exams it suffered, both in terms of preparation and in the way it was carried out, having been the first without the three tests and without the famous "night before the exams" due to the health situation.
The Zedders and Distance Learning
Generation Z students, under 20, have had some difficulty with the 2020 final exams. This was also revealed by a survey on the impact of the Covid-19 emergency on young people, conducted by One Day and Terre des Hommes. The research showed that 58.9% of those who would have taken the exams judged that distance learning had a negative impact on the quality of learning. Only a small part is convinced that online teaching has improved it. But almost 6 out of 10 high school graduates, among the Zedders, they felt there had been a worsening. The analysis by One Day and Terre des Hommes also shows that their generation, the most social of all, preferred other platforms as the main source of information: the good old Tg beat Instagram and TikTok. In general, in quarantine, Centennials appreciated cinema and e-sports and rediscovered cooking. Do you want to know which channels and platforms high school students and recent graduates, many of whom will go to university, continue to use even more? University box is an agency specialized in student marketing, with a focus on this segment and on Millennials.
Brand Renaissance and Generation Z
A research by ZooCom, the creative media agency of the OneDay Group specialized in the Zedders target, shows that the 81% of the very young absolutely feels like the protagonist of a New Renaissance on an economic, social and cultural level. Among them are also many of those who have faced the 2020 final exams. According to the results obtained from the ZooCom survey, the brands and companies that, even in a context of extreme crisis, managed to intercept the segment and did not lose its attention were those that did not leave Generation Z alone by showing support and closeness, offering scholastic help, contributing to creating that emotional part that was missing due to the lack of physical contact between peers in lockdown. The realities that could also experience a Brand Renaissance are those that have brought a playful dimension, of fun and entertainment, within the Centennials group, and continue to do so even in the post lockdown. Are you interested in reaching the target? Contact University box.