Recent research on consumer trends shows that brands and companies that collaborate with ambassador of the micro-influencing marketing followed by a community of no more than 10,000 followers obtain the best results in terms of awareness and sales.
The Importance of Micro-Influencers in Purchasing Decisions
There are several points of contact between this contemporary branch of marketing, the sponsorships promoted by well-known celebrities and the old word of mouth. Just like these strategies, the micro influencer marketing aims to make a brand more reliable and trustworthy, especially among younger audiences. In fact, some studies show that 70% of Millennial consumers are influenced by the advice of their peers, indicated in reviews and online comments, in their purchasing decisions.
THE social networks they are keeping up with the times: just think that Instagram has launched functions on branded and sponsored content, which make collaborations between creators, brands and micro-influencers. Would you like to identify the right personalities to target to promote your products and services to Millennials and Gen Z? Trust the student agency University Box.
How to find micro influencers
The engagement rate generated among potential consumers is higher when you have fewer followers. The highest level of engagement is that created by the representatives of the micro-influencer marketing who have between 1,000 and 5,000 followers, or 8.8%, as it is perceived as more real and authentic in an already loyal niche. The percentage drops to 3.6% in the case of influencers followed by over 10,000 followers. If you're wondering as find micro influencers, know that there are at least four places: Google and social media first and foremost, but also databases, agencies that already follow certain profiles and the characters of the moment who are successful, marketplaces. Micro-influencers can be involved even when you have limited budgets. And there are different forms of collaboration that can be started with them.
For your company or the brand you manage contact UnversityBox agency, specialized in student marketing for over twenty years.