If Millennials are defined as kids born between 1981 and 1996, then the next generation, Gen Z, came into the world between 1997 and 2012. Millennials vs. Generation Z: Who wins in the comparison of knowledge and use of technology?
Millennials vs Generation Z: Technology
In a survey, children of both age groups were put in contact by asking them specific questions about technology. What emerged from the challenge Millennials vs. Generation Z? Apparently the results were not very comforting especially for one of the two. The survey on Millennials vs Generation Z and Technology was created by Specops Software, a provider of password management and authentication solutions. The study shows that most of the interviewees, especially Millennials, do not know most of the basic computer terms. The situation is different for Generation Z, which includes the so-called "digital natives", who have greater skills and mastery at a technological level. Do you have a company or a brand and want to reach these targets? Refer to the specialized agency Universitybox, active in student marketing for over 16 years.
Generation Z and habits: differences with Millennials
The survey conducted by Specops Software on 2445 Millennials, showed that 70% of them do not know the meaning of the word spam, 34% do not know how to delete browser history, 76% do not know what malware means and 67% do not know what phishing means. The test on Millennials vs. Generation Z highlights that second-graders have an edge in an era where technology reigns supreme and determines their lifestyle. As for the Generation Z and habits of this target, from various market research we know that those born after 2000 tend to buy more electronic products or software and to use more forms of online entertainment, compared to Millennials who, at least before Covid-19, were more inclined to travel and "physical" purchases and events. Are you interested in knowing more? Contact the specialized agency Universitybox.