Millennials tend to pay more attention to environmental sustainability. They are taking concrete action towards this issue, for example: they reduce their use of plastic and try to buy second-hand clothes.
Millennials: Environment and Social Responsibility
The 75% of Generation Y, that is, the Millennials, born between 1981 and 1994, are willing to change their purchasing strategies in order to reward sustainable companies, that is, those that carry out attention and commitment in the ecological field. Most of the Millennials, moreover, prefers to spend more in order to buy a responsible product, both in terms of environmental and social impact. From this perspective, both food and clothing companies are interested. Do you have projects that embrace sustainability? Do your products and/or services meet the expectations of Millennials and GenZ? Contact the Student Agency UniversityBox, a digital community of reference for university students.
What Millennials Want
THE Millennials are a group of consumers inclined to use technology in their daily lives, even to finalize purchases of products and services. They show a strong interest in the fashion, design, electronics sectors, but are sensitive to the way in which certain products have been made. Millennials they prefer a vintage item or a second-hand piece of furniture, a quality used item, capable of telling a story and representing a way to avoid wasting precious resources. They often drive electric or hybrid cars or, again, they are used to using services such as car sharing or car pooling, saving money through sharing, with an eye on the environment. They do not want to use plastic and other polluting materials. Do you want to communicate with university students and understand how to best reach the target? What you should do is Contact UniversityBox, a student agency focused on these targets, with almost 15 years of experience in the sector.