On the one hand, the attention for the Italian food influencers, on social networks and in TV programs in which they are protagonists, on the other hand the passion for the food delivery. These are the two main guidelines followed by university students in our country. With respect to food and its use, Millennials and Post Millennials show different interests and habits compared to previous generations.
Italian food influencers: the most followed
To understand how the most common eating habits among Millennials and Generation Z members develop, it is important to identify what the Italian food influencers followed by them and identify the values that convey and influence the habits and tastes of these targets. The food mentor Marco Bianchi, the chefs Antonino Cannavacciuolo, Simone Rugiati and Alessandro Borghese, programs like MasterChef capture their attention and are the subject of discussion online, on social media. Are you interested in knowing more about the topic? Do you want to understand who are the reference personalities in the sector that matter to the university students? The Student Agency University Box is ready to satisfy your requests and needs.
University students torn between food delivery and fast food
Even if they are attentive to the advice of the main Italian food influencers and according to their indications both on social media and on TV, Millennials and Post Millennials represent the segment of consumers that uses apps the most food delivery, where there are also the more traditional fast food restaurants such as Burger King. With this chain University Box collaborated on a flyering activity to make the new menus and promotions known to the university students. Having little time available, many young people want to have a quick but healthy lunch. The student agency also carried out an initiative with Insalatissima Riomare to encourage the consumption of healthy and quick meals between classes. Want to know how University Box Agency achieved the brand goals? Contact her now.