Netflix's goal is achieved through the Positioning of 70×100 and 50×70 posters in property frames and in university bulletin boards located within the main universities of the cities of Milan (Polytechnic of Milan, University of Milan, University of Milan – Bicocca), Rome (Sapienza – University of Rome, University of Rome Tre, University of Rome Tor Vergata), Naples (University of Naples – Federico II, University of Naples Parthenope) and Turin (Polytechnic of Turin and University of Turin)