In a world in constant transformation, entire sectors change and new ones are born professional figures. With the importance of digital communication, the need for new specialized professions has been felt. It is precisely in this area thatAccording to research by the Digital Skills Observatory, the weight from the digital skills continue to grow. Among the professions In the Web Marketing most requested are: Content Manager, SEO Specialist, SEM Specialist, Community Manager, Social Media Marketing Manager and eCommerce Manager. Not only for digital communication, numerous opportunities have been created in rapidly changing sectors in recent years.
New emerging professions: in which sectors?
The global transformation and democratization of the Internet have given rise to many previously non-existent job sectors, and some that were already present have developed. In both cases, the need to find and train new professional figures has arisen. The sectors that require new emerging professions are: e-commerce, music industry, gaming and social networks. E-commerce in Italy has seen rapid growth in recent years. While the music industry has undergone a radical change. There has been a dematerialization of music, abandoning physical music media to adopt on-demand streaming of platforms such as Spotify. Even more so in the gaming sector, professionals with specific skills are sought.
Web Marketing Professions: what do they consist of?
The Content Manager has excellent editorial skills and designs and manages content for the web. However, basic skills in WordPress and HTML. The SEO Specialist deals with increasing the visibility of websites by focusing on organic traffic. While SEM Specialist focuses its activity on search engine advertising. The Community Manager plans and coordinates the activities of an online community. The Social Media Marketing Manager takes care of projects on social networks while theeCommerce Manager is responsible for improving the entire shopping experience in synergy with a large number of professionals.