Millennials and Centennials (also known as Generation Z) now represent a large segment of consumers. With respect to their consumption habits, there is more and more talk of omnichannel winning for companies: for them, in fact, the physical and digital dimensions are intersected and mix in every daily activity.
Generation Z: also shopping on social media and via apps
In the perspective of the omnichannel, brands and companies must try to guarantee consumers, especially the younger ones, seamless purchasing experiences between physical and virtual. It is an important marketing strategy especially to attract Centennials, that is, the kids of the Generation Z born after 1995, permanently connected. They assiduously observe and follow influencers and their videos on YouTube, considering them true life teachers and learning models. They make purchases with their smartphone, via social media and via apps. They are informed, aware and demanding consumers: they demand clarity and transparency from companies, without compromise. To better understand their consumer habits and lifestyles, contact a student agency like University Box and its platform for university students.
Millennials and Post Millennials between online and offline
When talking about omnichannel, the interrelation between virtual and real for shopping is also valid for the generation preceding Z, that is, the Millennials, born between 1981 and 1995. Compared to their successors, Millennials prefer Facebook and Instagram. They are more careful consumers than their parents and have precise and selective purchasing habits. They aim to save, but not to invest in real estate by buying a house, but to travel low cost. They use the Internet to find out about products, services and the best offers, but then they prefer to be able to touch and have direct experiences in the physical store. Precisely on the basis of these considerations, University Box organizes online and offline events for both Millennials and Post Millennials, or Generation Z kids, communicating directly with over 9 million students in Italy and 7 other European countries: an unconventional, innovative communications agency, made up of a young, dynamic and flexible work team.