Generation Z includes those born between 1995 and 2010, therefore the current teenagers who could mark a break with the previous one. Among the various aspects, the connection Generation Z and YouTube it is an example of this fracture with the Millennials, more “stereotyped” than the Zedders.
Generation Z Trends: YouTube Usage
Many researches, especially overseas, have started to carefully study today's teenagers, underlining some characteristics such as the particular relationship between Generation Z and YouTube. A Google study, in particular, explains that today's teenagers consider YouTube as their favorite social platform (used by 85% of them). According to the qualitative and quantitative survey carried out by the Mountain View giant, there are at least three Generation Z trends to keep an eye on for the future: teenagers use YouTube to learn and deepen their knowledge on a given topic, to build new social relationships and strengthen existing ones and to "disconnect" from stress, for entertainment and relaxation purposes. Do you represent a company or a brand and want to know what video content is most viewed by Zedders online? Do you want to know how you can promote messages and products using this channel? Contact the specialized agency University box, focused mainly on university students.
Generation Z and Social Media: YouTube Remains the Favorite
Even the data from another research, “Z Factor”, by Havas Media, shows a privileged relationship between Generation Z and YouTube, especially for the younger ones. The platform is used as a privileged source of inspiration for new trends and styles and to discover many new musical and cinematographic trends. The relationship between Generation Z and social media it is also very narrow for other networks, such as Instagram for photos and travel, and TikTok for fun. In any case, even those who create content and publish videos on other channels aim to become successful YouTubers, who are true behavioral and aspirational models for them. Do you want to know which figures are most appreciated for the expertise they transmit and for the identification they inspire among Zedders? And on which digital ambassador aim? Contact the student agency University box.