Universitybox created a promotional activity for Pfizer during its university tour, which included the distribution of information material and the organization of games and surveys aimed at students. This initiative, called “Sampling Invasion”, aimed at a direct and interactive involvement with the student public, offering them information and samples of Pfizer products. In addition, the sharing of experiences on social networks through photos was promoted, amplifying the reach and effectiveness of the campaign thanks to the visibility generated by the students themselves on their social channels.
