Many tend to identify it as a simple posting of advertising signs along the way but in reality the advertising Out Of Home (hence the acronym OOH) is much more and should not be underestimated. Most people do not know the potential of this type of communication and consider it as an outdated medium.
If you also think so, at the end of the article you won't be of the same opinion anymore!
OOH advertising, what is it?
With Out Of Home Advertising In a very general way, this refers to all those forms of outdoor advertising: those that use posting as a means of exploiting the positioning and size of the billboards so as to secure attention of the people who pass by you.
Specifically OOH Advertising It is a form of communication that is still widely used today and which includes any advertising medium whose use takes place outside of one's own home.
Also, there is no need to confuse it with Outdoor Advertising which, unlike OOH advertising, indicates only all those communication practices that take place outdoors. To give a clarifying example: OOH advertising is also that conveyed on vehicles that are inside airports or shopping centers that, despite being in an enclosed space, are located outside-the-home.
Types and advantages
There OOH Advertising uses means and tools that vary according to the objectives and the type of communication to be conveyed. We are talking about billboards, posters, public transport decorations, banners, bus or tram stops. In addition to these classic typologies, another branch of OOH Advertising has developed in recent years, namely DOOH.
The acronym DOOH is about to Digital Out Of Home, a type of Advertising that uses more advanced technological means (such as Bluetooth, QR-code, Augmented Reality, etc.) but which maintains its characteristic of being used outside the home environment.
Furthermore, one of the main advantages of using OOH or DOOH Advertising techniques is that of being able to include some Unconventional Marketing practices, such as Guerrilla Marketing, Ambient Marketing or Experiential Marketing.
If you are curious about this type of advertising Contact us for more information. Our experience in Student Marketing will ensure that your Brand implements the perfect OOH / DOOH communication strategy for your target!