The social e-commerce gives consumers the opportunity to to be addressed tothe products directly from social media with one click. Thisto possibility shortens the steps to be taken Do to the potential customer. The adoption ofthe social e-commerce on the part of companies was motivated by the time that Italians spend on social media, on average two hours a day. The social e-commerce, in addition to speed or to thecancellation of research by the consumer, has the merit of building a relationship, thus increasing engagement.
Opportunity: Facebook ecommerce
In 2017 he was born Facebook ecommerce, that is Marketplace: a meeting place between sellers and buyers. Facebook is a useful tool for all companies to communicate values, offers, passion for their work or to offer content. If you can create suitable campaigns, also using the help of Adv, social media is an incredible opportunity for SMBs to reach the widest possible audience. Companies, through Facebook Showcase, can add the products they like and obtain useful statistical data to improve your strategy.
Opportunity: Instagram will become a e-commerce
Instagram has also introduced the possibility of tagging products to then be directed to the various e-commerce sites of the companies. In fact, you do not buy directly on Instagram, but now there is a strategy, Instagram Checkout, that will allow you not to leave the social network to make purchases. To date, this opportunity has been tested on the Instagram accounts of large brands to collect data and refine the final process. In this way, Instagram is a candidate to become an e-commerce and not just a place where you can communicate and promote products.
Social Shopping in Italia
The Social Shopping it's a strwider increase respect to the Social e-commerce. The Social shopping allows you to make more informed purchases based on sharing Of reviews of users. In fact, through the use of technology it simulates the physical experience of individuals. The Social Shopping in Italy It arrived later than other countries. First came Groupon, which allows members to take advantage of very discounted offers and focuses on the business about sharing. Groupalia does the same thing. In other sectors too, sharing helps business. as for Booking, Airbnb, Tripadvisor, Amazon and also BlaBlaCar.