There Generation Z, which includes those born between the late 1990s and the early 2010s, is made up of over 30% of the world's population. It is interesting to know what the clothing brands preferred by this target, also known as Centennials, because already now, and increasingly in the future, it plays a leading role in consumption.
Brands for young people: the favorite fashion brands
Nike, Puma, Adidas, Converse, but also Jack & Jones and Urbanic are some of the clothing brands preferred by Generation Z youth. This is the first totally digital generation, with 70-80% of kids belonging to this segment using Instagram or Facebook on a daily basis. TikTok to learn about new trends and to make purchases. Gen Z kids show that they reward brands for young people not only for their products and services, but also and above all for the values they promote. Sustainability, anti-waste processes, ethical production, inclusiveness and respect for minorities are particularly appreciated. Do you want to know what Centennials expect from companies, how to reach them and how to win them over? Contact us University box, specialized in student marketing for almost 20 years.
What's Trending Among Young People 2021
Generation Z is increasingly establishing itself as a key consumer group in influencing the clothing brands addressed to them and not only. The distinctive style of these young buyers mainly includes sportswear, oversized pants, t-shirts, sweatshirts, crop tops, slim pants, denim shirts and white shirts, blazers, sneakers, trainers. Centennials love authentic, sustainable fashion with a vintage touch. What's Trending Among Young People in 2021? They are thrifty and careful to avoid waste, but at the same time, in addition to practical and comfortable clothing, they also appreciate luxury items and accessories. Gucci, Balenciaga, Off-White, along with Dior, Chanel, Saint Lauren and Louis Vuitton, are some of the fashion houses that have also managed to attract them on social media. Contact us University box.