Attentive to new technological releases, aware of their purchases, with a defined taste. In terms of spending and consumption, this is how young people aged between 15 and 25 present themselves. They are also very attentive to fashion: what are the clothing brands preferred by young people? Those belonging to the Generation Z have been and are protagonists of numerous changes that have affected daily life, such as the boom of the Internet and the virality of social networks. How does all this reflect on their purchases in the fashion field?
Favorite Clothing Brands for Young People in 2021
In terms of fashion, based on market research we know that Gen Z kids are looking for products, services and shopping experiences offered to them by brands that reflect values such as authenticity, social responsibility and sustainability. What are the most popular clothing brands among young people? Marketing experts call them “Instagram brands”. The social network launched in 2010 has actually changed the way young people shop, even when it comes to clothes and accessories. It has become the first virtual space through which Zedders they know the trends, the stylistic choices of the stars and a strategic e-commerce platform. Increasingly important, in relation to the clothing brands favored by young people, is also the app TikTok which is establishing very strategic partnerships such as the one with Shopify. Do you have a fashion brand and want to push it among Centennials? Contact us University Box, a student agency specialized in the target, with experience in the sector for almost twenty years student marketing.
Most popular brands in youth fashion 2021
A characteristic feature that unites the main clothing brands that young people love the most is the ability to communicate a single and specific product, repeated in different variations depending on the color and material. Therefore, even in communication on social media, the focus is on a single item or accessory, original and exclusive compared to existing proposals. Attention to budget and respect for the environment are also appreciated. As for the brands that are most popular in contemporary youth fashion, the range goes from brands with an important heritage such as Levi's, Van's And Converse to more recent realities such as Michael Kors And FearOn the technological front they win Asus, HP And lenovo for laptops, Apple, Huawei And Samsung for tablets.
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