RIVER SEA

Out of Home

University Break

|

Product Awareness / Drive To Store
Rio Mare
Make the target audience aware of the Insalatissime Rio Mare product and encourage pedestrian traffic to the POS by distributing a dedicated discount coupon

Customer

RIVER SEA

The realization

The goal of Rio Mare is achieved through the distribution of 40×30 placemats in the refreshment areas, such as canteens and bars, of the main universities, intercepting the student target during their lunch breaks. The activity involved the universities of Bologna, Florence, Genoa, Parma, Pavia, Turin and Venice